Grafityp user in the spotlight: Terradas Comunicació
2024.04.10 - The sign making industry is evolving faster and faster, which is unseen, according to Jaume, CEO of Terradas Comunicació. Quality improvements, faster application options and durable films are fundamental in the business. As a professional, Jaume considers it his job to meet that demand. Fortunately, he can always rely on Grafityp films.
Improve communication sector
Jaume Terradas founded Terradas Comunicació in 1999. His goal? To improve the marketing and visual communication sector in the province of Girona (Spain). Terradas Comunicació is a multidisciplinary company offering full-service signage services. “We provide design, signage, printing, vinyl application, production and assembly services throughout Spain and France,” says Jaume.
The companies they prefer to work with. “Those who appreciate the comprehensive service our team offers, from the initial idea to development and installation.” In this, the companies are on the same wavelength, because service and R&D are also an essential aspect for Grafityp.
“We enjoy working with customers who appreciate the comprehensive service our team offers. Great if they are open to new ideas and innovation.” – Jaume Terradas, CEO Terradas Comunicació
Attending trade shows
What does a typical working day look like for CEO Jaume? “We always start our day by preparing the latest production details or outdoor installations we have planned with the team. With the purchasing and sales team, we then review the development of projects and corresponding budgets. Together with Olga Lapuente, my deputy director, we assist suppliers or customers who come to our company. Furthermore, I have to spend the necessary time on management obligations. Whenever possible, I like to go out to liaise with customers and attend trade shows, such as C!Print or FESPA.”
“By visiting trade shows such as FESPA and C!Print, I maintain contact with customers.” – Jaume Terradas, CEO Terradas Comunicació
65% Grafityp films
Jaume and his team have been working with Grafityp for many years. Currently, 65% of the films used are from Grafityp. The company mainly offers our best-selling film P26P. Jaume: “The P26P film is really top-notch. It offers everything we are looking for: the guaranteed abrasion resistance, print quality and ease of use thanks to the Air Escape Technology.”
At Terradas Comunicació, they are big fans of the Air Escape Technology in Grafityp films. “Air Escape offers a lot of flexibility. It allows novice signmakers to avoid making big mistakes and experienced applicators can actually work faster because of it.”
“Air Escape Technology prevents novice signmakers from making big mistakes. Experienced signmakers, in turn, can work faster because of it.” – Jaume Terradas
Peace of mind
The added value of Grafityp according to Jaume? That is peace of mind. “I have been working with Grafityp since the very beginning. The peace of mind I get from working with an experienced producer and the good value for money is huge. In addition, I find it important that a film manufacturer is always up to date with the latest trends and is constantly improving its products, which is the case with Grafityp.”
“Grafityp’s value for money and quality guarantee gives us peace of mind.” – Jaume Terradas
Lightning-fast evolution
The sign making industry is evolving faster and faster, which is unseen, according to Jaume. Currently, demand for interior decoration is increasing. In addition, the CEO also sees a rise in demand for textured materials (vinyl and laminate) and easy application systems for installers. Jaume: “Smooth application and the abrasion resistance of the films are fundamental factors for end-customer confidence.”
PVC-free on the rise
Jaume strongly believes in the added value of PVC-free materials. “We are aware that PVC-free film is a type of material that we need to use more and more. After all, we are also concerned about the future of our planet,” Jaume said. “Soon we will be exhibiting at several events and on our stand we will promote some of the materials from Grafityp’s GEF range.”
“We are aware that PVC-free films are becoming increasingly important. At our exhibition stands, we will therefore show Grafityp’s GEF range.” – Jaume Terradas
Discover Terradas Comunicació’s recent projects with Grafityp films:
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