Launch novelties Omega-Skinz & insights into sector trends
2025.04.30 - Discover the novelties of Omega-Skinz; a new generation of wrap films: Omega-Skinz 2.0 with a modified adhesive that sticks even better. In addition, the car wrap brand releases Paint Protection Films. At the same time, AI and sustainability are setting the tone in the industry. Smarter choices, faster processes and a smaller ecological footprint are becoming the norm. Grafityp and UPM Graphics are leading the way. Read all about it!
New product innovations from Omega-Skinz
Our car wrap brand Omega-Skinz is going all out with two new novelties! They are:
1. Omega-Skinz 2.0
A first in the car wrap world: Omega-Skinz is launching a new generation of wrap films. Omega-Skinz 2.0 with an adhesive with even higher adhesive strength. And boy does it work: the new film was used during the world record attempt at car wrapping on 11 April 2025. The record was pulverised to just 19 minutes and 11 seconds for a full car wrap. That is more than three-and-a-half minutes faster than the previous record, which stood at 22 minutes and 56 seconds.
2. Omega-Skinz Paint Protection Films
The second product innovation is the Omega-Skinz Paint Protection Films. Transparent films that protect your car’s paintwork from stone chips and scratches. The protection films are a unique addition to their range.
Come and find out at FESPA
Discover all Omega-Skinz novelties yourself at FESPA Global Print Expo, from 6 to 9 May! We welcome you to UPM’s stand 6.2-A70 where Omega-Skinz and Grafityp will be presented as one of their brands!
New Omega-Skinz marketing tools
In addition to new products, the brand is also launching new marketing tools to further support car wrappers.
1. New Display 'Shade Parade'
Combining sleek design with functionality, the new display gives each colour the attention it deserves. Made of robust 6mm Di-Bond, the display hangs securely on the wall thanks to an aluminium spacer frame at the back. The 28 carefully placed holes contain small screws where the shapes hang loosely. So you can easily pick a colour and show it directly to the customer.
2. Colour Craze
Omega-Skinz launch their very first colour fan: OS Colour Craze with all films! The colours are nicely arranged based on gradient, so the colours reinforce each other in hue and appearance. The fan layout makes it easier to judge and compare them. Hold them against a mirror or surface to see how the result will look. Handy and flexible.
Trends: sustainability and AI in the viscom sector
In addition to product launches, we like to highlight two major trends: sustainability and artificial intelligence. Both themes are unmissable in visual communication.
UPM Graphics is committed to:
- 100% certified paper and traceable bio-based raw materials.
- -65% reduction of CO₂ emissions by 2030.
- The RafCycle recycling programme has more than 470 partners worldwide.
AI speeds up creativity and innovation
AI is a powerful tool in our creative sector. You can’t ignore it, so we love working with it! We use AI to make more creative, faster and more data-driven decisions. This ranges from material selection to marketing. The combination of sustainability and AI allows us to anticipate market trends more proactively and serve customers in an even more targeted way.
Together, we are building a future where technology and ecology go hand in hand.
More news
We help to make brands stick. To do this in the best possible way, a good knowledge of the material is essential. Of films and of adhesives. And of the perfect mix for each application. In our blog we share this knowledge with you and we keep you posted on the latest news facts from our company and from our sector.
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